Sustainable Lingerie | Petal + Ash

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Branded.

Good branding is so important. It’s a visual manifestation of your brand personality, and here at Petal + Ash, we’re finally ready to reveal our branding. You might think it strange that we didn’t have official branding from the get go, but it felt more important to start our brand presence rather than to wait for branding to be complete.

I teamed up with the amazing Maya at Make Your Mark, and she did a fantastic job at translating the Petal + Ash mission, aesthetic, and mood into a gorgeous logo (and more) that is so evocative of the brand. I present to you…

I’m excited for you to see all the beautiful uses of our logo designs in the coming months, but in the meantime I wanted to share a few sneak peeks! My favorite part of the main logo (pictured above) is, as in Maya’s words, how the ‘h’ hugs the ‘a',’ like a good bra hugs the body. Enjoy a few more logo versions below, and stay tuned to see more of our branding!!


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