About

Our Mission

A former professional dancer, I spent my life staring in a mirror – working to “fix” the imperfections in my body. Despite my struggles with body image, wearing lingerie always felt empowering. Yet I couldn't find intimate apparel that was beautiful and comfortable, that also spoke to my values.

Upon conducting discovery interviews, I discovered that around 65% of women are dissatisfied with current market offerings, and yet no-one is solving this issue at scale. I became determined to bring a solution to this space, and to design in a way that harmonized our needs as women, with the needs of the planet.

Inspired by my own experiences and the voices of countless women, I founded Petal + Ash. Our mission is to empower women through comfortable, beautiful lingerie, made from materials safe for the most intimate parts of their body.

I’ve decided to build something better — better for women and better for the planet. With a background in design and sustainability, I've built a brand that prioritizes:

• Comfort + Fit: Our lingerie is designed to feel like a second skin and make you feel beautiful.

• Non-Toxic Materials: We use materials and dyes that are safe for your body + the planet.

• Sustainability: Our circular business model ensures minimal waste and responsible production.

Join me in redefining lingerie and empowering women to feel confident and comfortable. I’m excited to share this journey with you!

Micki, Founder | Petal + Ash