

Sustainable Lingerie, Reimagined: The Case for Circular Intimates
Headshot of petal + ash founder, Micki Weiner.

Behind the Seams: Meet our HERO Fabric!

What Does It Mean to Be a Circular Lingerie Brand?
Visual flow chart of the linerar economy (take-make-waste).

From Frustration to Innovation: Why the Market Needs Petal + Ash

From Perfection to Purpose: The Journey to Petal + Ash
Our founder, Micki Weiner, recently started a Substack, to document her journey as a professional dancer turned entrepreneur, sharing the challenges, triumphs, and lessons of building a purpose-driven brand.