What Does It Mean to Be a Circular Lingerie Brand?

Have you ever thought about where ‘away’ is, when you throw your old clothes away? The thing is, ‘away’ is actually just somewhere else. In our current linear economy [read: Take (resources from the earth) | Make (product) | Waste (throw product away), most old clothes are destined for landfill.

What’s so bad about that?

In a landfill environment, our clothes (among other waste materials) release methane — a potent greenhouse gas — into the atmosphere, furthering the effects of climate change.

Read the rest on Substack.

Image: Visual representation of the linear economy.