The Sustainable Undress

A professional dancer-turned-founder's journal on empowerment, entrepreneurship, and what it means to build sustainable lingerie — from materials to manufacturing and everything in between.

Founder, Micki Weiner lies on a wooden floor against a purple backdrop, surrounded by fashion design materials including a sketchbook, fabric swatches, and a mood board. She wears a white short-sleeve top.
Bouquets of flowers, as seen in a shop window

Coming Home to Yourself, Even When You're Building Something

Wooden table workspace with Petal + Ash fabric swatches dyed in different colors, sample elastic and sample hardware scattered about.

A Fiber Manifesto: A founder’s confession on why natural fibers aren’t the magical solution to the apparel crisis.

Decomposed sample panty held in hand

Everything in life is temporary. Even your lingerie. (Or at least it should be).

Founder, Micki Weiner's hand writing in a journal at a cafe with a cup of coffee and glass water bottle

Launch is a Dress Rehearsal

A wooden table workspace with Petal + Ash fabric samples, elastic sample, and hardware samples scattered about

Every Material, and Why

Micki in a black a white studio portrait, wearing lingerie in a dance pose with a scarf

The Power Underneath

Founder, Micki Weiner taking a selfie in a bathrobe at a spa.

Work Hard. Rest Harder