About
A former professional dancer, I spent years in front of a mirror, striving to perfect every movement my body was capable of making, often being told my body wasn't enough. Working to “fix” the imperfections of my body became a normal part of my daily life.
Over the years, despite my struggles with body image and perfection, lingerie always felt like an empowering ritual. It was something special for me; something that helped me to feel beautiful in my body, regardless of others opinions.
Why
I struggled to find lingerie that was comfortable, beautiful, breathable, and made with materials that I could trust.
No brand was holding all of these. So I decided to build one. Because what you wear closest to your skin deserves the most consideration.
Lingerie helped me come home to my body. I want to help you do the same.
-Micki, Founder, Petal + Ash
Brand Values
From the way your lingerie fits to the way it feels, true beauty begins with being comfortable in your body. We design pieces to support you from the inside out. Because comfort is not a luxury, it’s a ritual.
Your undergarments shouldn’t be made from fossil fuels. That’s why we use materials and dyes free from synthetics and harsh chemicals. Because what touches your skin first should breathe with your body.
We hold ourselves to uncompromising standards of transparency and care — for your body and the planet. Every fiber, dye, and detail is chosen with intention. Sustainability isn’t a layer we add in, it’s a circular system we design for from the beginning. Our pieces are made from nature and safe to return to nature, not sit in a landfill.